Jane Buckingham is founder and president of consumer insights firm Trendera, and an expert on marketing to people of different generations. Buckingham's work is based on personal observations and survey data. She has written on subjects including parenting tips in The Modern Girls Guide to Life series, and predictions about the future for businesses in What's Next. Having studied generational trends for over 20 years, Buckingham consults companies and individuals to gain insights and actions around these difficult to understand demographic groups.