Shynola is the collective name of a group three visual artists based in London who have collaborated on a variety of projects, including a number of acclaimed music videos for several pioneering artists.Shynola formed when Gideon Baws, Chris Harding, Richard Kenworthy and Jason Groves met in 1994 at the Kent Institute of Art & Design. They collaborated on a number of different art projects during their time at college, including organising a show of work at a London gallery in 1996 called "Shinola".The name Shynola is a reference to the wax based shoe polish from the early 1900s, Shinola.Gideon Baws died due to viral myocarditis on October 11, 2008. He was 33.