Eden Sassoon (born in 1973, NYC) is a fashion, beauty and wellness consultant and service provider based in Los Angeles, California. The entrepreneur opened two successful businesses in trendy and affluent LA neighborhoods in recent years.The founding proprietor of the exclusive West Hollywood hair salon Eden by Eden Sassoon on Sunset Boulevard also opened Pilates Plus by Eden Sassoon, a pilates studio and spa on Wilshire Boulevard in Beverly Hills where she was raised.Eden is the daughter of beauty icon Vidal Sassoon and Beverly Adams Sassoon.