Charles "C.C." Chapman is an American author, marketing consultant, and frequent speaker about content marketing.He is a former manager of PodShow's Podsafe Music Network, and was a prominent figure in the community of podcasting and podsafe music. After serving as the VP of New Marketing for crayon, Chapman co-founded his own company, The Advance Guard, a marketing company which focused on utilizing social media and other emerging technologies. It was acquired by Campfire in August 2009. Since then, Chapman has been an independent consultant, frequent event speaker, and authored two books: Content Rules, written with Ann Handley, and Amazing Things Will Happen.